“What it would have accomplished is that it would have held us back in innovating in all the ways we wanted to innovate in messages for our customers, and wouldn’t really have accomplished much at all in any other way,” he said. Federeghi said that Apple had got iMessage on Android it may not have got critical mass. “And, my fear was that we weren’t in a position to do that,” explained. He said that while it would have given Apple “a lot of customers that we would be able to deliver great experiences” but it would have come a a cost. “If we’re going to enter a market and go down the road of building an application, we have to be in it in a way that’s going to make a difference,” said Federeghi. Speaking to The Wall Street Journal, Craig Federeghi, vice president, software, Apple, said that iMessage on Android would have held back Apple from innovating. Why? Because one of Apple’s senior executives has explained why iMessage for Android isn’t really an option. Apple hasn’t relented and chances are that it never will. Over the last one year or so, Google has been goading Apple to adopt RCS messaging system - something that will bring a sense parity to text messages on Android and iOS. And it is something Google has been hammering Apple to change. The blue bubble versus green bubble may not be a big thing in India but iMessage on iPhone has a certain air of exclusivity.
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